From Avant-Garde to Icon
A journey through the origins of an iconic timepiece
To celebrate the 40th anniversary of Audemars Piguet's iconic timepiece Royal Oak (http://www.audemarspiguet.com/en/watch-collection/royal-oak), the world's first ever luxury sports timepiece, the Swiss Manufacture from Le Brassus in the Vallee de Joux has put together a unique, ephemeral exhibition.
Using design, photography, sound and film from three unequivocally 21st century artists, Sebastien Leon Agneessens, Quayola and Dan Holdsworth, the Manufacture has curated an exhibition of 100 exceptional timepieces set against the backdrop of a stage that underscores Audemars Piguet's origins, mastery and artistry.
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These rare watches, from the very first Royal Oak in 1972 to the latest models (http://www.audemarspiguet.com/en/watch-collection/novelties) unveiled at the Salon International de la Haute Horlogerie, Geneva in January 2012, will be revealed in a series of exhibitions showcasing the brand's ability to innovate and create. Following Audemars Piguet's recent partnership with the American Patrons of Tate (an independent charity that supports the Tate Galleries in the UK), this not-to-be-missed exhibition will commence its worldwide tour in New York on March 21st at Park Avenue Armory.?
Open to the public for four days only, the exhibition will then continue in five key cities and captivating artistic venues around the globe throughout 2012.