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Longines - Longines Rhythmic Gymnastics World Championships 2015
The jury of the Longines Prize for Elegance brought together Bruno Grandi, FIG President, Magdalena Brzeska, 26-time German Champion in rhythmic gymnastics, Rainer Eckert, Brand Manager Longines Germany, and Walter von K?nel, President of Longines. The basis for evaluating, judging and awarding the Prize included emotional appeal extending beyond technical considerations to beauty and femininity, grace and harmony of movement, and above all, elegance.
Set up in 1997, the Longines Prize for Elegance takes the form of a trophy representing a gymnast in movement created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, the winner received an elegant Longines timepiece and a cheque. Besides, the Official Watch of the 34th Rhythmic Gymnastics World Championships was a lady model of the Longines DolceVita collection, cased in steel, decorated with diamonds and featuring a silver-coloured "flinque" dial adorned with painted Roman numerals. This timepiece represents contemporary elegance of the Longines watchmaking brand worldwide. It perfectly illustrated the elegance of this world class competition.
Yana Kudryavtseva clinched the World Championships all-around title for the third year in a row. She also captured three gold medals in individual ribbon, ball and clubs, as well as the team title with her Russian compatriots Margarita Mamun and Aleksandra Soldatova. Famous for her ball-spinning tricks as well as her spectacular ribbon routines, she demonstrated once again that she is one of the best rhythmic gymnasts of her generation.
Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organized by the International Gymnastics Federation. At these events, Longines provides the necessary infrastructure and personnel for calculating times, presenting scores, processing data (start lists, results, and medals) and displaying it on the results screens, on the commentators' information system as well as transmitting it to the television companies that are covering the competitions.