The opening ceremony of A. Lange & Söhne's second brand boutique in Europe took place in Paris on 9 April 2013. At 19 Rue de la Paix, just a stone's throw from the exclusive Place Vendôme, watch lovers can now experience the history and philosophy of Lange's watchmaking artistry far away from the Manufacture's Saxon homeland.
The hand-crafted timepieces of A. Lange & Söhne are now obtainable from selected specialist retailers in 57 countries. In Paris, the brand has opened its tenth boutique worldwide and the second in Europe. Since last Friday, A. Lange & Söhne also has a boutique in Lisbon's Avenida da Liberdade, the "Champs-elysees" of Portugal's capital.
The choice of site reflects the company's strategy of enhancing the consumer's experience in core markets by offering a representative collection and the best possible advice. Since entering the French market 17 years ago, A. Lange & Söhne has acquired a loyal, rapidly growing clientele.