WORLDTEMPUS - 23 December 2010
The Lange Zeitwerk was officially introduced in May 2009 in Berlin and kicked off with a dinner held in complete darkness. The participants could not see a thing and had to trust their own senses in feeding themselves and even pouring water.
This unique dinner represented a fair metaphor for the Lange Zeitwerk: a groundbreaking watch in both technology and style that yet emanates the familiarity of the brand's own essence while adding something new to it. The mechanics of Caliber L043.1 that allow the three disks to move so excitingly and so precisely took years of research and development and are incredibly complicated. These mechanics are packaged in a face so new yet so familiar that the artistry of it all takes one's breath away.
Now having gone into the delivery phase, the Lange Zeitwerk - something new and something old all at once - represents the measuring stick that all brands should be attempting to reach in this era of the post-mechanical renaissance. In releasing the Zeitwerk, A. Lange & Söhne literally dares other brands to measure up in a time that screams for balance between innovation and classic - much like the timepiece that cemented this brand's reputation in the modern age: the Lange 1.